How to Build Backlinks to Your Website


Building backlinks is a very important ranking factor for all search engines. Also known as inbound links or incoming links, backlinks are as important as unique writing is to SEO. A backlink acts like a “vote” from other websites. Building backlinks simply means you are vouching for a worth linking content(s). On search visibility or sit’s ranking position, backlinks can have a positive effect. 

However, the use and benefits of backlinks seem simple; building one can be challenging. For instance, backlinks can be time-consuming to earn. When it comes to link building, new businesses, or those who intend on expanding the keyword footprint may find it difficult to know where to start. We made this post available to provide a comprehensive guide on how you can build backlinks for your website. 

How to Build Backlinks for your Website

There are different ways you can build backlinks for your website like guest post outreach. Let’s consider some of the major methods. 

  • Backlinks through infographics

With good infographics, you can easily break traffic to your website. Likewise, this method is one of the most popular means of gaining valuable backlinks. Unlike other ways to build backlinks for websites, infographics are simple to understand and share. Infographics use visual data and other materials to bring traffic to your website. Moreover, your customers can easily read and understand what your brand is all about with great infographics. 

Therefore, you should be careful while choosing the infographics to build backlinks for your website. For instance, everyone loves interesting stories. You can always inject an amazing and exciting story for your audience. It would be best if you also choose your infographics considering what is trending on-air and what people are searching for. However, many business owners believe that creating an infographic cost a fortune. But you should be ready to invest in its creation as infographics may earn twice its actual amount in a few weeks. 

  • The broken-link building method

If you are searching for the most appropriate method to create one-way backlinks, the broken-link building method offers you nothing less than expected. Conversely, the broken-link building method has to do with contacting a webmaster to report broken links on your website. While doing that, you will also recommend other websites to replace the link. By reporting the broken-link issue to the webmaster, there is a high tendency that the backlinks to your website become high. 

It would be best if you searched for relevant websites in your niche that have resources pages before using the broken-link method.   The search queries in Google that include your keyword + links, your keywords + resources, and keywords in URL:links are the best means to search for these relevant websites. For instance, if you have a health and fitness website, you will search for health and fitness + links. You can also use the Google Chrome Plugin to find broken links on those pages quickly. 

Make sure your communication with the webmaster is friendly. Likewise, avoid sounding greedy in your request. Rather, try to present your request in a way that looks like you are trying to help other websites. 

  • Spying on your Competitors

Hardly will you find a niche or business without competitors. No matter how good you are with the full stack set of skills, there are always other people who will battle your business. Knowing the strength and weaknesses of your competitors will help you run a successful business. You can also build great backlinks by keeping tabs on your competitors. You need to stay up to date with your main competitors’ online marketing strategies if you are serious about getting more traffic. 

Apart from checking on your competitors’ earning techniques, it would be best to look for their content-marketing methods. Always stay up to date whenever your competitors are producing new content on their websites. To do this, you can follow them on their social media handle on Instagram, Twitter, Facebook, or other media spaces. Likewise, you can also subscribe to their email newsletters. It would be best if you kept on tabs on when and what backlinks your competitors are building or earning. By doing this, you will not only understand what method is best to promote the website but also replicate their best backlinks. 

  • Building Internal Links

The place of internal links in Search Engine Optimization (SEO) has been underestimated over the years. Apart from backlinks, creating internal links is another great technique of bringing traffic to your website. According to an SEO expert, internal links are a key factor for running a successful blog. Not only does great internal links increase the overall user experience, but it also allows your audience to navigate through your website easily. 

You can quickly create as many internal links as possible on your blog or website. The tools to create unique internal links are available in hundreds of thousands on the market. It is left to you to choose the tool that best delivers satisfying internal link creation. Running WordPress can automatically create internal links on your website. However, manually, creating internal links brings more traffic than allowing WordPress to create for you. 

  • Donation

Although this tip might look surprising to you, you can create great backlinks to your website by donating to nonprofit organizations. Unlike other ways of building backlinks, this method is easy and simple. If you are as green as grass on how SEO works, you can use this technique to bring millions of traffic to your website. To get backlinks via donation, all you need to do is search for websites in your niche that accept donations. Once you got one, link back to sites that have donated. Make sure you input your website URL alongside the amount of donation you made. 

Finding websites in your niche that accept donations can be a bit challenging. Nevertheless, there are some queries that make this kind of adventure easy and fast. Some of these queries include contributor’s page+ your keyword, donation + contributors + your keyword, and contributors page + donate + your keyword. 

Wrap up

Backlinks are votes that tell the search engine how relevant, unique, and credible your content on. With great backlinks, your site tends to rank higher over your competitors. Since you have complied with the adequate knowledge to build backlinks for your website from the post, make sure to get your site as many links. 

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